FWM PR is targeting sports and lifestyle media in a campaign to raise brand awareness for the Spanish-based firm, who are now expanding within the UK market.
Within their PR push, FWM PR will actively promote Joma’s boot contract with Chelsea player Scott Parker, as well as leverage their association with Charlton Athletic FC.
FWM will utilise Joma’s shirt sponsorships with Deportivo La Coruna and Seville, in addition to Joma’s player portfolio. Players in the Joma stable currently include, amongst others, Real Madrid’s Javier Portillo and Francisco Pavon.
