The UK’s first ever all-women motor racing series has secured a title sponsor.
Formula Woman, which stages a nationwide talent search for non-professional racers, has signed a deal with condom firm Mates, with the series being renamed Mates Formula Woman.
The ten-round championship will be broadcast by UK commercial channel ITV1 this summer.
Mates will use Formula Woman to promote its soon-to-be-launched Pleasure Range aimed at women aged between 25 and 35.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
