The partnership provides the BOA with on-going research and information to enable it to work more closely with its athletes, sponsors, licensees and suppliers as well as helping the marketing of Team GB and its properties.
Sports Marketing Surveys will also provide an exclusive service to the BOA's commercial partners particularly in the run up to the 2004 Athens Olympic Games.
Said Marzena Bogdanowicz, director of marketing at the BOA: "We are constantly requiring information and data for proposals and the development of the organisation. This partnership not only serves the BOA but also serves our associates and partners to help them in their monitoring and analysis of their Olympic involvement."
Sports Marketing Surveys has become the official research supplier to the British Olympic Association (BOA).
