The agreement between Taylor Wessing and the PCA coincides with the visit of New Zealand and West Indies in 2004 and will include two high profile fixtures in 2005.
The PCA Masters Series will become known as the Taylor Wessing Masters Series and will include fixtures between the PCA Masters XI and both the full New Zealand and West Indian International touring teams.
The PCA Masters XI will feature a host of current and former international cricketers such as Robin Smith, Aravinda DaSilva, Jimmy Adams and Andy Caddick and will be managed by Alec Stewart who retired from the game last summer.
As part of the package Taylor Wessing will receive branding on the PCA masters XI playing shirts, perimeter advertising at major cricket venues, tickets and hospitality for all Taylor Wessing Masters Series fixtures.
In addition Taylor Wessing plans to work closely with the PCA to deliver coaching clinics to children in inner city communities, will become a business partner to the PCA and have access to all PCA events throughout the calendar year.
Said Taylor Wessing managing partner, Gary Moss: “We hope that this will be a long running partnership and believe that it will enable us to promote the Taylor Wessing brand through our support of the UK's leading summer sport, through cricket's extensive media coverage and through our involvement in the community."
The sponsorship was put together by the PCA’s exclusive commercial agency Frontiers Group UK Ltd, who are also exclusive commercial agents to the seven Test match venues in the UK.
European law firm Taylor Wessing has signed an exclusive agreement to become the title sponsor of the Professional Cricketers’ Association (PCA) Masters Series in England for the 2004 and 2005 cricket seasons.
