South African sports marketing agency MegaPro is celebrating after brokering the deal which saw three of the countries oldest Test match cricket grounds secure naming rights deals.
The deal saw Sahara Computers win the rights to Newlands, St George’s Park and Kingsmead, in a deal reported to be worth around R25m ($3.7m) over five-years.
Newlands has become Sahara Park Newlands; St George’s Sahara Oval St George’s Park and Kingsmead, Sahara Stadium Kingsmead.
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