SportBusiness.com

Gillette sharpens brand

Gillette has signed up as title sponsor of the 2004 Rugby League Tri-Nations.

The new tournament involving Great Britain, Australia and New Zealand will be staged in the UK in October and November.
The sponsorship is a one-year agreement, valued at a ‘significant six-figure sum’.

The official title of the tournament will be the Gillette Tri-Nations.