Unveiled during a special ceremony in Times Square, the logo is designed to capture the ‘spirit of the Games and New York City’.
Said Daniel L Doctoroff, deputy mayor for economic development and rebuilding, and founder of NYC2012: “In selecting this spectacular design, we look to ensure that the athlete will continue to be at the heart of everything we do. By linking the achievement of the Olympic athlete with the dreams of freedom embodied by the Statue of Liberty, we want to convey our dedication to putting all the resources of this great city into the service of the Olympians who may compete here in 2012.”
The logo is the centrepiece of a design programme developed pro-bono by Ogilvy & Mather’s brand integration group that will be used to unify all the marketing efforts, events, and merchandise for New York’s bid for the 2012 Games.
The host city for the 2012 Olympic Games will be selected by the IOC on July 6, 2005 in Singapore.
New York is competing with Havana, Istanbul, Leipzig, London, Madrid, Moscow, Paris and Rio de Janeiro for the right to host the Games.
The team behind New York’s bid to host the 2012 Olympic Games has unveiled its new logo.
