SportBusiness.com

Fulford PR makes a splash

Fulford PR has been appointed to oversee the entire international public relations account for this year’s UIM F1 Powerboat World Championship.

The appointment follows the rolling out of a successful communications plan for the series in Singapore last October.

The appointment by Independent Sports Marketing, the F1 rights owners and worldwide marketing coordinators for the championships, includes the execution of a comprehensive communications plan and on the ground support at each of the 13 races worldwide including Asia, Europe and the Middle East.

Said Linda Fulford of Fulford PR: “Exciting news for us as an agency – we’re looking forward to developing the profile of the sport and being so closely involved in the sport throughout the season. The F1 Powerboat Singapore Grand Prix last year was an immense success in Singapore and we are very excited to be chosen as part of the global team in bringing this world-class sporting event to the masses.”