A range of England Rugby branded kids clothes launches at UK High Street retailer Marks & Spencer this month after a deal was struck with Copyright Promotions Sport (CPS), the global licensing agency for the English RFU.
Targeted at 6-12-year-olds, the products aim to capitalise of the renewed interest in the England team following their victory in the Rugby World Cup last year.
Said Sean McAuliffe, senior commercial manager, Copyright Promotions Sport: “This partnership is testament to the commercial opportunities linked with the success of the England Rugby team.”
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