SportBusiness.com

Seniors toast wine sponsor

Australian wine brand Hardy’s has signed a new sponsorship deal with golf’s European Seniors Tour covering the Super Seniors Prize and Hole-in-One Challenge.

The Hardys Super Seniors Prize is awarded at each event to the three lowest scoring players aged over 60.

Said Christopher Carson, CEO, Constellation Wines Europe Ltd said: “We are delighted to be entering into our fourth year of supporting the European Seniors Tour. We hope that the presence of Hardys wines helps to add value to the Tour both for spectators and players alike.”
As official wine of the Seniors Tour, Hardys will also provide wine for the pro-ams and gala dinners at a number of events.