He takes over the role on April 5, reporting directly to Tim Brosnan, executive vice president, business.
Brody recently completed his second season as executive vice president of marketing for the Boston Celtics, where he directed all marketing and brand efforts for the team. Brody's successes in Boston resulted in new partnerships for the Celtics with Pepsi, Reebok, The
Gillette Company, Amtrak and Brooks Pharmacy.
Prior to joining the Celtics, Brody spent more than five years at Major League Baseball Properties in New York, where he departed as vice president of corporate sales and marketing.
Said the league’s president and COO, Bob DuPuy: “John has a wealth of experience in selling and marketing a sports brand.
“He will have a key role in determining the direction we take in working with current and future sponsors to create exciting new platforms that engage our fans and market
the game."
Meanwhile, MLB Advanced Media (MLBAM), the interactive media and internet company of the league, is to offer MLB.com’s All-Access service to three of the US’ leading cable, telecommunications and entertainment companies-Cablevision Systems Corporation, Charter Communications, Inc. and Comcast Corporation.
The premium MLB.com All-Access service enables broadband subscribers to watch live video and listen to live audio online of every game played.
The MLB.com All-Access service is a $100 retail value per season. According to their individual agreements, Cablevision, Charter and Comcast will each pay MLBAM a wholesale fee for every MLB.com All-Access subscriber.
