In a new two-year sponsorship with the ECB, the league will become known as the Totesport League.
The deal represents the first major sponsorship signed by the betting organisation outside of horseracing.
The league features 144 league games, of which 30 will be televised by Sky Sports.
Said Joe Scanlon, managing director of Totesport: “This is an excellent opportunity for Totesport to demonstrate our commitment to sports other than horseracing. We have provided a full range of sports betting opportunities, for many years, but this sponsorship will help communicate that message to a wider audience.”
