SportBusiness.com

Ace deal for the MCC

Insurance firm Ace has become the latest official Lord’s partner of the MCC.

The deal also sees Ace become the MCC’s insurer.

ACE will benefit from global advertising opportunities throughout the cricket season, plus year-round access the facilities at Lord’s.

The deal will also help further improvements to the ground, including the current £8m plan to refurbish the pavilion.

Said MCC secretary and chief executive Roger Knight: “This new partnership will enable the MCC to achieve its objective of ensuring that Lord's remains world-class, as well as world-famous. It will also ensure that we can continue investing in cricket development projects, for the long-term good of the game.”

The MCC is seeking, with sponsorship agency the Frontiers Group, to recruit up to six Lord's partners. Each firm will come from a different business sector; its annual partnership payment will be a six-figure sum.

The club announced its first Lord's partner agreement - with Deutsche Bank - last month.