Computer manufacturer Lenovo has signed a deal which includes sponsorship of the National Olympic Committees and their Olympic teams, positions it as the official computing technology equipment and service provider for the Winter Games in Turin in 2006 and the 2008 Games in Beijing.
Said IOC president Jacques Rogge: “We are delighted to welcome Lenovo into The Olympic Partner Programme. For the Olympic Movement, this partnership delivers funding to help stage the Olympic Games, technology equipment to operate the complex systems, services to manage the logistical demands, and people to staff some of the most critical functions. In addition, the relationship will play an important role in the promotion of the Olympic Movement and sport throughout China, Asia and across the globe. We look forward to a strong and beneficial partnership with Lenovo."
Added IOC marketing commission chairman Gerhard Heiberg: “This is the first time a Chinese company has become an IOC TOP partner and we are excited to see this milestone in the history of the Olympic Movement. All TOP members are leading brands with outstanding quality and image. As a well-known technology equipment manufacturer, Lenovo has demonstrated its commitment and capability to support the world’s Olympic athletes, the host cities of the Olympic Games and delegations and fans from all around the world.”
Lenovo joins Coca-Cola, Atos Origin, GE, John Hancock, Kodak, McDonald’s, Panasonic, Samsung, Swatch and Visa in the sixth generation of The Olympic Partner (TOP) programme (2006 & 2008).
