SportBusiness.com

ESPN rings in X deal

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ESPN has teamed up with Single Touch Interactive (STI) to launch X Games mobile – a new personalised phone aimed at the action sport fan.

The new phone with pre-paid service will provide action sports content, games, images, ring tones, action sports community-related messaging, accessories and special X Games features.
Said Vladimir Edelman, director of ESPN Wireless: "We're excited to bring X Games content and community to a mobile phone for the benefit of action sports fans and enthusiasts who have come to trust the X Games.
"This is another way for them to stay connected to the action sports that they love. We look forward to working with Single Touch on this new product."