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FIFA is to scrap using one marketing agency to sell future World Cup TV rights in a radical shake-up of its commercial strategy.
SportBusiness.com
FIFA's new marketing strategy
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SBG Companies Limited is incorporated in England & Wales. Registered No: 03174466. Registered address: 33-41 Dallington Street, London, EC1V 0BB, UK. VAT No: GB 8986552 47. Telephone +44 (0) 207 954 3515
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