The international sports marketers won the contract following a competitive pitch and will be responsible for the overall partner development, commercial management and PR support required for the series.
The Lions Tour kicks off next June with a ten fixture series including three test matches against the All Blacks.
Said Aidan Day, managing director, Octagon UK: “This is an extremely important appointment for us reflecting the wealth of knowledge accumulated in our rugby team. We are thrilled to once again be working with the premier brand in world rugby. Our appointment demonstrates that our track record in rugby, as well as our global network, is best positioned to deliver an outstanding product for the British & Irish Lions.”
