Ace will brand and advertise heavily at the show, which takes place at London’s Earls Court 2 between May 14-16.
The deal represents a further significant investment by the magazine's publishers, Tennis GB, in its drive to boost awareness and sales of the publication.
Tennis GB is a wholly owned subsidiary of the Lawn Tennis Association.
The recent Australian Open saw ACE launch its first TV advertising campaign. The campaign, featuring Wimbledon Champion and world number one Roger Federer, is running on British Eurosport in breaks during all their 2004 tennis coverage.
The UK’s biggest-selling tennis magazine, Ace, will be the official magazine of the inaugural Tennis Show being staged in London in May.






