The Nets join the LG roster which already includes the 2003 NHL Western Conference Champions, the Mighty Ducks, the 2002 NBA champions the Lakers and the 2002 WNBA champions the Sparks.
Said Jeff Hwang, vice president of marketing for LG Mobile Phones: "The success of our 2003 sponsorships solidified LG's decision to renew our relationships with the Ducks, Lakers and Sparks, and encouraged us to expand our sponsorships to include the New Jersey Nets in the 2004 season.
"We anticipate a 2004 season that is as exciting and intense as 2003, and look forward to making LG Mobile Phones a bigger part of the fans' experience."
LG Mobile Phones has extended its sports sponsorship portfolio in the US with a new deal to sponsor the NBA’s New Jersey Nets.
