BSI is in the running to win the prestigious Gyllene Hiulet (Golden Wheel) for the sponsorship of the Scandinavian Speedway Grand Prix last year by Miljopartiet de Grona – Sweden’s Green Party, and the first time a political party has used sponsorship to promote its principles in the country.
Said John Postlethwaite, chief executive of BSI: "Sweden's Green Party realised that the level of branding at the Grand Prix gained them direct exposure to a wider audience via the television and media coverage. We're delighted that this sponsorship has been recognised by the sponsorship industry in Sweden."
Amongst the nominees are: Carlsberg beer's sponsorship of the Scandinavian Masters Golf; Audi and their link up with Alpine Skiing team.
The award ceremony takes place at a gala dinner in Stockholm on March 10.
