USA Hockey is the national governing body for the sport of hockey in the US, representing more than 80,000 men's and women's adult members playing as part of teams and tournaments across the country.
This portion of USA Hockey's overall membership now will be officially recognised as Labatt Blue USAdult Hockey. The sponsorship also provides Labatt Blue with a seat on the bench of the US Men's and Women's national teams, which compete in International Ice Hockey Federation (IIHF) World Championships each season.
Said Devin Kelly, director of Canadian brands: "Labatt Blue's sponsorship of USA Hockey signifies a continuation of our commitment to the world of hockey and its dedicated membership. Whether the true hockey experience takes place at the local rink or at major international competitions, Labatt Blue is proud to be part of the team."
Beer brand Labatt Blue has signed a three-year exclusive sponsorship deal with USA Hockey and USA Hockey InLine.
