More than 20,000 people attended a special festival in Bahrain to mark the countdown to the staging of the Middle East’s very first Formula One Grand Prix.
Organised by KHP Consulting, the sports marketing agency representing the Bahrain International Circuit, the ‘F1 Fever’ festival drew huge crowds onto the streets of Manama, the capital of Bahrain.
The event was conceived and implemented by KHP as an integral part of the agency's pre-event promotional strategy for April's first Gulf Air Bahrain Grand Prix; to help generate local ticket sales and reaching regional broadcast media.
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