Mike Helton, president of NASCAR, addressed drivers prior to this weekend’s races and reminded them that the wide demographic which has made the sport such a success could be damaged by two much cursing.
Helton told the drivers: “When being interviewed, please understand you are talking to an audience from 8 to 80.
“You have a greater responsibility than we've ever had before.''
He pointed to the recent example of the Janet Jackson breast-baring incident during the Super Bowl halftime show as how sport needed to be careful to avoid a repeat.
