Karen Earl Sponsorship (KES) has been appointed by pan-European broadband networking company, Easynet, to manage its recently announced sponsorship of the British Olympic Association (BOA) and Team GB.
KES won the business after a three-way pitch in December 2003.
They have since worked with Easynet to successfully negotiate its agreement with the BOA to be its official broadband network partner throughout the Olympic Games in Athens 2004 and the Winter Olympics in Turin in 2006.
KES’s future remit includes consultancy on the integration of the sponsorship throughout Easynet’s business in addition to consumer PR and special event management.
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