The company, involved in a number of major deals within NASCAR recently, took the decision to re-brand shortly after its tenth anniversary.
Company bosses say the move was fuelled by a ‘vision and desire to re-position the company with a more contemporary look and feel and to draw attention to an expanded portfolio of services that builds on Next’s core offerings’.
Said Next Marketing president and founder, Henry Rischitelli: “We believe the agency’s new name and structure is more reflective of Next Marketing’s approach to the markets we serve.
“Throughout our ten years of client service, the agency has constantly evolved to meet the ever-changing needs of the industry. Our re-branding more accurately conveys the progressive attitude of the company.”
