LPGA.com has confirmed a deal with Winnercomm, a television and interactive production company, in a bid to boost its online offerings.
The first fruits of their relationship were seen earlier this week when the LPGA launched a limited version of its newly designed web site. The entire re-launch and site migration is scheduled for completion by the end of March.
The site incorporates a new look with increased statistical capabilities and enhanced navigation. In addition, a newly created fan interactive game will soon be announced.
Said Kathy Milthorpe, senior vice president and chief financial officer of the LPGA: “LPGA.com has enjoyed tremendous growth, with 2003 traffic increasing more than 42 percent in all keys indicators as compared to 2002. The innovation and creativity of Winnercomm should further fuel our ability to grow LPGA.com viewership while offering a more compelling entertainment experience for LPGA on-line fans worldwide.”
