SportBusiness.com

Super Bowl to reach 1 billion

This weekend's Super Bowl will reach a potential worldwide television audience of 1 billion according to the National Football League (NFL).

The Carolina Panthers take on the New England Patriots in Super Bowl XXXVIII, in Houston, Texas on Sunday, February 1.
A total of 47 international broadcasters will televise the game to 229 countries and territories in 21 different languages.
Fourteen television and radio stations from 10 countries will be broadcasting the game on-site, including the first-ever Chinese broadcast
team, CCTV, to attend Super Bowl.

The largest single broadcast contingent will come from Japan, where rights holders NTV and NHK will send more than 50 people to work on their Super
Bowl week broadcasts.