Headache power brand Goody’s has renewed its sponsorship deal with NASCAR.
The firm will continue to be the ‘official pain reliever’ of the sport – a deal it has had in place for the past 27 years, making it the longest serving non-automotive sponsor of NASCAR.
Said Darren Singer, vice president of marketing for GlaxoSmithKline Consumer Healthcare, maker of Goody's: "The action-packed sport with its emphasis on close competition and fast cars is a perfect fit for Goody's, a brand that is all about speed.”
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