SportBusiness.com

Becks brand top of the class

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It was the year he switched agents and clubs – but nothing was to detract from Brand Beckham as the soccer sensation was voted the best global endorsement property for 2003, in a record-breaking sportbusiness.com poll.

We asked readers to vote from a list of the biggest names in world sport and say who they believed represented the best endorsement value in 2003 – on a global scale.

And you responded in your hundreds, with just under 1000 votes cast – a record for a sportbusiness.com