SportBusiness.com

Visa signs up for more NFL

Visa has extended its sponsorship of the National Football League (NFL) through until 2010 after agreeing new contract terms.

The six-year agreement extends Visa's nine-year sponsorship of the NFL.
The deal will continue to help Visa differentiate its brand and drive consumer preference and usage at the point of sale.
"Nothing brings people together like the NFL, which makes it an incredibly powerful marketing platform,' said Michael Lynch, senior vice president, event and sponsorship marketing, Visa USA.
"Through this sponsorship, we can bring the League's many assets to all of our member institutions and merchants to help them drive their business. Our ongoing association with the NFL will continue to strengthen Visa's leadership position in consumers' minds."