Martell Cognac, part of Pernod Ricard, recently announced that its sponsorship of the event, an association dating back over twenty years, will end after this year's meeting in April.
Charles Barnett, managing director of Aintree Racecourse, said: "We have enjoyed a fabulously constructive and productive partnership with Martell and, beforehand, Seagram, over the last twenty years.
"While we are sorry to be saying goodbye to them after this year’s meeting, this does create a rare opportunity for us to refresh and adapt our whole approach to sponsorship, and we expect to be working very closely with our new sponsors to tailor the opportunity to their business objectives.
“As part of this, we are very conscious of the need to demonstrate to interested parties – with credibility and objectivity – the return they can expect from their investment with Aintree. We have been very impressed by the rigour and intelligence of the work that Connexus PreciSion have done in this area for other major international sports properties, both in terms of demonstrating the return on investment, and identifying how the value delivered to sponsors can be increased.
"We believe their involvement will help ensure that sponsors recognise we are committed to delivering value and a genuinely professional relationship."
UK racecourse Aintree has appointed sponsorship consultants Connexus PreciSion to identify the value that sponsorship of the Grand National race meeting will deliver to potential partners.
