After reaching the landmark today, it has already surpassed its target of 45,000 subscribers – and in doing so making it the most successful channel for an Italian club.
Following hot on its heels are similar channels for Inter Milan and Roman – both of which launched in 2000.
The Milan Channel, produced by Italian rights agency Media Partners, was first transmitted on the Tele+ Digital platform in 1999.
According to Media Partners, the weekly viewer profile is 69.5 percent male and 30.5 percent female, with the primary age group between 14-34 years.
Now the channel has launched a new project – Milan Channel Community – allowing fans to discuss key topics via email, SMS, telephone and fax.
Said Riccardo Silva, Milan Channel chief executive: “The participation of the audience in the life of the channel has led to the creation of a Milan Channel Community: the subscriber is involved in the editorial process and takes part in the programs thus building his own customised channel.”
