The deal ensures the Kellogg Company as primary sponsor of the No.5 Chevrolet Monte Carlos in the Nextel Cup Series.
Back behind the wheel of the Kellogg's Chevrolets in 2004 will be two-time Cup Series champion Terry Labonte, who also has signed a contract extension with Hendrick Motorsports.
Labonte and Kellogg's debuted with the No. 5 team in 1994, two years before winning the 1996 NASCAR Winston Cup Series title together.
Entering its 15th year as a NASCAR team sponsor, Kellogg's has been an official status partner with the sanctioning body since 1995 and is the ‘official breakfast food’ of NASCAR.
