Infront, worldwide marketing partner of the International Ice Hockey Federation (IIHF), has signed a deal with the Swiss-based Ochsner Eishockey and Inline AG, granting the company licensed merchandise rights to the IIHF World Championship for an initial period of two years.
Infront represents all commercial rights to the IIHF World Championships up until and including 2007.
The new agreement will come into effect for the 2004 IIHF World Championship in the Czech Republic (Prague and Ostrava) and will give Ochsner exclusive rights to produce and market specified event-related official IIHF World Championship merchandise on a worldwide basis.
Said Oscar Frei, president of Infront: “We are delighted with the new partnership with Ochsner, which means that ice hockey fans from all over the world will have easy access to and choice of a wide range of merchandise, allowing them to identify even more closely with the event.”
Ochsner handled all merchandising activities for the 1998 IIHF World Championship in Switzerland and is official apparel supplier as well as owner of the merchandising rights to a broad selection of Swiss ice hockey teams in the top league.
The 2004 IIHF World Championship, staged between April 24 – May 9, will take place in the Czech Republic.
Swiss marketing agency Infront Sports & Media has signed an exclusive merchandising deal for the IIHF World Championship.
