SportBusiness.com

Ricoh keeps on running

UK Athletics has signed a deal with business supplies brand Ricoh – enhancing its existing deal for televised events.

The digital office copier-printers suppliers have committed a ‘substantial cash plus value-in-kind package’ to support the major UK events over the next three years.

Said Marc Hope, head of new business for Fast Track - the sports marketing agency for UK Athletics: “Ricoh's three-year commitment is great news for athletics and again shows the appeal of the sport to blue-chip sponsors. There are still excellent opportunities to become involved in the seven BBC televised events this year which offer great profile in the build-up to this summer's Olympic Games."