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Eurosport revs up WRC

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Eurosport has signed a new two-year deal with the rights holders to the World Rally Championship to carry coverage of the event on both British Eurosport and Eurosport News.

The new deal with International Sportsworld Communicators (ISC) will see British Eurosport carry a 30-minute daily highlight programme in prime time, starting with the Monte Carlo rally on January 23.

Said Simon Long, ISC’s managing director: "In conjunction with our production partner, Chrysalis we will produce a series of programmes exclusively made for Eurosport viewers which, I am sure, will further raise the profile of WRC across Europe by delivering great entertainment.”

ISC recently confirmed live coverage of races would switch from UK terrestrial broadcaster Channel 4, to the UK’s leading commercial channel, ITV1.