The deal is with sports retailer all:sports and will be further enhanced by Puma extending its initial three-year deal as ‘technical partners’ to a new five-year agreement.
It will see Puma, a key UK partner of all:sports, manufacture the club’s kit until the end of 2008.
Retailer all:sports has secured an initial one-year sponsorship deal with the Saints, which will see their brand name appear on the front of the new home and away strip during the 2004 season.
Said Saints chief executive Sean McGuire: “Developing the club’s relationship with a global brand such as Puma is great news for everyone associated with the club and shows our intention to continue to build commercial partnerships with blue chip brands.”
