SportBusiness.com

LA7 secures Superbikes

Italian terrestrial TV channel LA7 has acquired the exclusive rights to broadcast the Superbike World Championship in Italy for the next three years.

The broadcast deal between FGSport, international rights holders of the Superbike World Championship, and LA7 will start at the end of February in time for the start of the 2004 season.

Italian viewers will be able to watch in-depth coverage of all twelve world championship rounds of the Superbike and Supersport World Championships with additional coverage of Saturday’s qualifying Superpole.

Said director of programming, LA7, Antonio Campo Dall’Orto: “We are convinced that this collaboration will help to attract young people and the growth of the sport in Italy.”