SportBusiness.com

Fremantle banks on deal

AFL team Fremantle has secured a major new club sponsor for the next two seasons.

It has signed a deal with finance firm BankWest to cover the 2004 and 2005 seasons.

It builds on the existing relationship between the two – BankWest has been a premier sponsor of the club for the past four years.

Said Fremantle CEO Cameron Schwab: “The strength of our relationship is such that we have been able to recognise the growth both organisations have achieved and to develop this new partnership for the future.

“Over the years BankWest has already contributed so much through its support of Fremantle and it is now a significant step in our club’s future to have BankWest commit its support to us for what will continue to be an exciting time for the Fremantle Football Club.

“Season 2003 was a pivotal season for Fremantle and with the increased support of BankWest the club can achieve so much both on and off the field.”

As major sponsor, the BankWest name will appear on the front and back of the home and away playing guernseys as well as on the club’s training apparel.