The new deal agreed with the Royal and Ancient Golf Club of St Andrews (R&A), ensures that adidas Golf will be the major apparel brand on sale at the Open Championship's retail merchandise area at the sites of the next three British Open Championships; at Royal Troon in 2004, St Andrews in 2005 and Royal Liverpool in 2006.
Additionally, the firm will provide the uniforms for R&A event staff, the official Open Championship car drivers, scoreboard operators and retail area employees at each of the three subject events.
The R&A has also granted adidas Golf worldwide exclusive merchandise license rights (with the exception of Japan) for Open Championship branded apparel, which allows for the sale of apparel bearing the ‘Claret Jug’ logo to retail outlets around the globe.
Said Angus Farquhar, commercial secretary of The R&A: “We look forward to working with adidas Golf in expanding the reach of The Open Championship brandmark through the worldwide apparel license that has been created.”
adidas Golf is a division of TaylorMade-adidas Golf.
