The NFL has given Sirius ‘official satellite radio partner’ status, giving them exclusive rights to use the NFL logo and team trademarks.
Beginning with the NFL's 2004 season, Sirius will carry the entire NFL regular season as well as select pre-season contests and play-off games.
As part of the agreement, Sirious will create the NFL Radio Network, an around-the-clock exclusive stream of NFL content for subscribers.
The NFL Radio Network will also include programmes from the NFL Network television channel, the first television network dedicated to the NFL that launched in November.
The new service will come at no additional cost to existing Sirius subscribers.
Said NFL commissioner Paul Tagliabue: "Sirius has a strong commitment to sports broadcasting. We look forward to the great new programming that will be available to NFL fans."
