Figures published by the media buyer indicate that such spending will rise by nearly 5 percent next year - news that will come as a welcome relief for the media industry which has been brought to its knees by the economic downturn in advertising spend.
Zenith predicted that the growth would be driven by a resurgent US advertising market supported by Asia with Europe riding on the coat tails.
Zenith Optimedia has predicted that the impact of next year's Olympics and the European Championships will generate $1.5billion in global television advertising revenues.
