SportBusiness.com

Dubai flies to new deal

Tagged in , &

The Boeing Company has signed up as the latest official supporter of one of the highlights of the horse racing calendar – the 2004 Dubai World Cup.

The 2004 race, sponsored by Emirates, the Dubai-based international airline and with a purse of $6m, will be the highlight of the inaugural Dubai International Racing Carnival, a nine-week event of racing and social events in the Gulf state.

Said Ali Saeed Bilhab, chairman of the Dubai World Cup committee: “It seems fitting that the world’s richest race is being supported by the world’s leading aerospace company and we look forward to a long and successful partnership.”