The deal sees Brit Insurance extend its title sponsorship of the event into 2004 following a successful first year's sponsorship of the tournament, which took place at The Broadgate Arena in London in May earlier this year.
Established in 1992, the tournament brings together the top eight players from the PSA Super Series Tour to compete in an annual grand final for one of the sport's most prestigious titles.
Said Brit CEO Neil Eckert: “We were delighted with our inaugural year of sponsorship of the Brit Insurance Super Series Finals and are pleased to confirm our continued support of the event in 2004.
"This year's tournament saw record ticket sales, unprecedented levels of media coverage and a thrilling final between Jonathon Power and Peter Nicol, the sport's greatest rivals.”
Next year's Brit Insurance Super Series Finals, promoted once again by WSM Sport and Complete Squash Solutions (CSS), will take place in a specially-constructed, all-glass court at the Broadgate Arena from May 10-14.
