Said Howard Gibbons, responsible for the leading the commercial operations of the team: “Premiere bring a huge amount of expertise of working with rights holders in the world of sport to McDonald Yachting. We believe that we are working with a very professional team who are focused on delivering the results we need in a relatively short timescales.”
The McDonald Yachting team, headed by Neal and Lisa McDonald, will compete in the next Volvo Ocean Race which begins in Spain in November 2005.
Added Rob Quick, business development director at Premiere: “There is no doubt that Neal and Lisa McDonald are at the very top of their sport and we are very excited to be given the chance of taking this top quality sponsorship property to the marketplace.
“For the right partner, sponsoring this team will lead to huge exposure, not just on global television stations but also in both the sports and lifestyle pages of the global press.”
