The extension of the commercial deal between Untied and Vodafone for another four years for a reported basic £9million a year marks a 20 percent improvement on the previous contract pushing the deal up the rankings released by Sport+Markt last month released in its European Football Jersey Report
Manchester United's renewal deal with Vodafone has pushed the Premiership champions up to third in the rankings of the most valuable shirt sponsorships in Europe according to sports communications research company Sport+Markt.
