Betdaq, which is one of the fastest growing international exchanges with revenues in excess of £20m a week, offers markets on all major sports including international football, racing, golf, tennis, rugby and cricket.
Peter Higgins, Betdaq's group business development director, commenting on the deal, said: "Betdaq are looking forward to working with Trimedia on a range of sporting initiatives that will be focused on our core audience as well as converting current and new internet bettors to this growing and successful betting phenomenon.
"The beauty of a betting exchange is that you get up to an average 20 percent better odds than a traditional bookmaker. What is striking is the amount of communication we have from new customers who have never bet before, yet find Betdaq a totally fun and innovative way to trade or bet. With Trimedia we'll be looking at some exciting events to attract even more people to what is the future of betting."
Sponsorship and events consultancy Trimedia has been appointed by online betting exchange Betdaq to develop a range of integrated sports event and marketing solutions for next year.
