SportBusiness.com

WPBA pots retail deal

The Women’s Professional Billiard Association (WPBA) has signed a merchandise deal.

The agreement will see Hawley’s Billiards offer WPBA-branded goods on its retail website and in its retail outlet in Dallas. The products will be available as of 2004.

Earlier this month, the WPBA entered into a licensing agreement with the New Deal Playing Card Company for the design and manufacture of specially designed playing cards depicting the touring professionals of the WPBA.