The new two year deal with Danish work-wear supplier Kwintet Kansas, will see the event at the Parken in Copenhagen, named the FIM Kansas Danish Speedway Grand Prix.
Said Mette Vognsen, international marketing manager of Kansas: "Since the Grand Prix moved to Parken the profile of speedway in Denmark has increased dramatically over the past year.
“The title sponsorship of the Danish GP is key to our strategy of increasing awareness of the brand to the core Danish market. The popularity of the event ensures that we are reaching this target market as well as benefiting from the association with world championship speedway.”
