Based on the established Sports Marketing Surveys Inc research programme in the US, the survey – supported by major brands such as Prince, Yonex, Dunlop Slazenger, Head, Volkl, Wilson and Fischer - will produce a directly comparable analysis of tennis performance in France, Germany, Italy, Spain and the United Kingdom.
The research will investigate customer profiles, sales forecasts and retailer feedback.
The project is expected to be complete next month.
Sports Marketing Surveys has launched a major new research programme focusing on the specialist tennis retail market.
